The present era is the era of marketing. Marketing Management has taken over all the other functions of business management. The product design which was earlier an exclusive production function is now the primary function of marketing management. Human Resource Management is also been throttled by Internal marketing.
The marketing department of the company will suggest the management of the company not to merge the two companies but operate separate brands using centralized Administrative services. If the company merge the two products and sell under the same name, it would confuse both sets of consumers and finally damage the brands.
Marketing essays. Our marketing essays and dissertations provide fantastic examples of how to prepare academic assignments on popular marketing topics, such as the role and function and function of marketing, relationship marketing, segmenting, the marketing mix, integrated communications, customer experience, digital marketing and much more.
Essay on Marketing: Meaning, Definition and Concept! Everybody lives by selling some products, services or ideas. Generally, marketing is considered as selling and promotion. However, making a sale, i.e., selling is the old sense of marketing. In its new sense, marketing is satisfying customer needs. Selling is only one aspect of marketing.
Business management is the body and marketing is one of its aspects, it is one of the vital organs required to make it function adeptly. Marketing covers the four leading aspects of the consumer world: promoting, selling, researching and advertising, which are crucial in maintaining a good and well established market.
The marketing research is crucial for the development of business because it allows assessing adequately the existing marketing situation and potential of the market. As a result, the company can develop the strategic direction in its marketing expansion and achieve a tremendous success if the results of marketing research reflected precisely the current marketing situation.
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